NEXT GENERATION LUXURY LIFESTYLE
EDITION Hotels marks the next chapter in the lifestyle hotel story. The new Brand is conceived by Ian Schrager in a partnership with Marriott International. It combines the personal, intimate, individualized and unique lodging experience that Ian Schrager is known for, with the global reach, operational expertise and scale of Marriott. This delicate balancing act will encompass, for the very first time, not only great design and true innovation, but also great personal, friendly, modern service as well as outstanding, one-of-a-kind food, beverage and entertainment offerings… “all under one roof”. The authenticity and originality that Ian Schrager brings to this new Brand coupled with the global reach of Marriott results in a truly distinct product that sets itself apart from anything else currently in the marketplace.
EDITION is an unexpected, refreshing collection of individualized, customized, one-of-a-kind hotels.The brand showcases the best dining and entertainment options, services, amenities and offerings for guests and locals in the know.
Each hotel with its rare individuality, authenticity, originality and unique ethos reflects the best of the cultural and social milieu of its location and of the time. Although all of the hotels look completely different from each other, the Brand’s unifying aesthetic is in its approach and attitude to the modern lifestyle rather than its appearance. EDITION is about an attitude and the way it makes you feel rather than the way it looks. Sophisticated public spaces, finishes, design and details serve the experience, not drive it.
“Ian Schrager’s concepts have revolutionized both nightlife and hospitality. Time and time again he succeeds in making people feel as if they are part of something new, unique and special, always eliciting an emotional and visceral connection to the experiences he creates. His concepts have been and continue to be widely imitated around the world,” says Bill Marriott, Chairman, Marriott International. For EDITION, Schrager brings his original vision, passion and commitment to excellence to create something truly special in collaboration with Marriott. “People do not want something derivative. They want the real thing and this is the whole idea behind EDITION,” says Schrager.
The role of Mr. Schrager is to act as a creative consultant and lend his vision for concept, design, programming and marketing. His groundbreaking concepts give the Brand a true competitive edge, product distinction and a huge advantage over what is currently offered.